REALLY HONEST COPYWRITING FOR SERVICE-BASED BUSINESSES
Selling your service doesn’t need to feel deceitful.
You’re an expert at what you do, and your service genuinely makes people’s lives better. How do you make sure your ideal customers know it?
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Great sales pages clearly and plainly explain:
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What you do
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Why you do it
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Who you do it for
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How your ideal customers can work with you
Your own unique tone of voice weaves through the words so you’re not only telling your customers what you do, but why they should work with you specifically.
You might have taken some steps to learn copywriting, or maybe you’ve hired someone to help. So what’s missing?
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Honesty.
Being honest in your copy shows your potential customers you value their time, email address or social connection. Telling people why you’re doing certain things (like offering a free download), builds trust in you as a person.
You’re not just another service provider promising the world if only they sign up to your email sequence or buy your course.
Even for seasoned writers, writing for sales is fraught with manipulation. These tactics don’t vibe with your values or how you like to do business.
I’m here to help turn your sales message into content you’ll be proud to share with your audience. Really honest copy, for really honest people.
Selling your service should be about changing lives, not tricking people into buying things they don’t need.
HOW CAN I HELP?
SELL YOUR SERVICES
If you have a website or landing page but customers still aren’t choosing to work with you, it could be a mismatch in your messaging.
Writing for sales isn’t the same as writing for pleasure. You might love writing, but hate the idea of reshaping your beautiful words into a sales message.
Maybe you don’t have a clue where to start, after being bombarded with courses and tutorials on how to ‘do’ copywriting. Maybe the tactics they teach don’t sit well with your ethics.
Templates and guides can be useful, but they don’t sound like you. They sound like every other person offering your service, with a false sense of urgency or aggressive language that prompts people to buy, buy, buy.
Work with me and I’ll study your tone of voice, using this to write copy that not only sounds like you, but sells your service in an authentic and ethical way.
BE MORE VISIBLE
You might not be ready to tackle sales pages yet, there’s so much else to do for your business!
If you want more guidance on where you should be spending your energy online, I’ve created this quiz to help you gain clarity and focus.
After taking the quiz, you’ll be added to my regular mailouts (which I call ‘Wobbly Copy’) where I share stories and advice on how I’ve grown my business without resorting to shady techniques or mass-marketing tricks.
WHAT MY CLIENTS SAY
I felt really understood by Lisa, she got what I was after and was able to capture my use of language in the work she delivered.
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KARIN - PURE TRANSFORMATIONS
I appreciated your thorough and comprehensive intake process. You made such well-rounded efforts to get to know me and my business in the making.
SARAH - AFTERWARD HONESTY YOGA
Lisa was a perfect fit for this yoga website I have been designing which I recommended she worked on. As with all websites, it's better to have copy written before the design!
BERENICE - HELLO LOVELY DESIGN
Very professional, the relationship, the videos in explaining were very good and everything was very clear, the whole step by step process, which I respect.
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ELJIN - CONNECTION COACHING