ONLINE STORE RELAUNCH FOR A FABULOUS DOGGY BOUTIQUE
SUBSCRIBER EMAIL CAMPAIGN
New emails for a soon-to-relaunch online store, specialising in handmade and locally sourced accessories for our fluffy ones 🐾
GOAL: Set up email two-part sequence to reinvigorate existing mailing list. Offer value in exchange for engagement by using discount codes as a lead-magnet.
OUTCOME: Existing subscriber list reactivated, alerting previous customers to the launch of the new site and reminding them a few days later.
TEASER EMAIL TO EXISTING SUBSCRIBERS
Subject: Guess who’s bark? 🐾
Hello! We’ve missed you.
Keep your eyes peeled for some exciting news coming next week.
Here’s a sneak peek…
[User-generated content banner used here]
LAUNCH EMAIL
Subject: Be first in line for The [Brand] Collection
Remember us? Our boutique store has gone digital!
The [Brand] hounds have been busy behind the scenes building our amazing new website and we’re thrilled to finally share it with you, the wonderful pet lovers who made this all possible.
[Thank you/gratitude imagery]
Your pets deserve the finer things in life. Whether they're a beagle, bulldog or bichon frise, we'll make sure your precious pup stands out from the pack.
[Small image of your finest looking doggy!]
As a member of the [Brand] Club*, you’ll get priority access to the [Brand] Collection - our luxurious range of collars, leads and harnesses. British-made and hand-selected based on extensive testing and customer feedback, because only the best will do for our dogs.
With summer just around the corner, now’s the perfect time to spruce up their wardrobe with personalised new threads 🌻🕴
As a thank you for staying in our Club while we’ve been quiet, get your paws on 10% with the code below.
[Grab your 10% off by entering [Brand] at the checkout**]
We’ve missed you.
*The [Brand] Club is what we call you gorgeous lot; subscribers to our newsletters and email communications. We promise not to flood you with spam and to only email you with things we think you’ll enjoy. If you’ve got any suggestions for how we can improve the [Brand] Club, we’d love to hear from you.
**This offer can be used in conjunction with Free Delivery for orders over £70
