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  • Lisa Kissane

The Real Reason You Need a Website

Updated: Mar 12

Instead of wondering why you need a website, ask yourself:

"Why do my customers need a website?"

And the answer is: Because it's one of the first places a person will visit if they're interested in what you're pedalling.  

In olden times, day to day interactions might lead to exchanging business cards, a practice which has declined significantly in recent years (remember ‘put a card in here’ prize jars? Exactly.)

These days, connections often start online. A social media page, a recommendation. That talk you did one time at the Battle of Britain club which got posted on YouTube. 

It's all there for your customers to find, whether you want them to or not. #DigitalFootprint

Imagine a happy client tells their friend about you, but all they remember is your name. They'll probably type it into Google (other search engines are available) and/or their social media platform of choice.

And now, it's over to you to keep them there.

You don't need to be posting three times a day on multiple platforms - but you do need to make your offer clear.

To grow or widen your audience, remember:

  • Keep messaging consistent - this includes straplines, bios etc. Have a clear message and say it a lot. Wherever your customer ends up, make sure they're getting the same information in a clear and concise format.

  • Send people to your website. Social media is basically one huge distraction (puppy video anyone?) - getting customers to your site gives you the opportunity to grab their full attention. Don't send them running for the hills with complicated posts and unclear call-to-actions.

  • Be patient - researching wellbeing methods takes time. If the information you offer online is valuable, visitors will remember you when the time comes to take the next step.

Website Architecture: The Shape of Your Website

What does it mean? 

In short, it’s the order of things on your site. Where does your main URL link to? How does the visitor get around the site? Is the site intuitive to use? You get the idea.

You’ve got a couple of options here:

1️⃣ Stick to what everyone else does, or

2️⃣ Try something new and fresh

You might think I’d recommend ✨new & fresh✨

Nope ❌

Stick to what people know ✔️

Everyone else does it because it works.

The last thing anyone wants when they visit a website is confusing buttons, links and not knowing what to do next.

Don’t add unnecessary obstacles by going against the grain - that’s what great design and copywriting are for! Keep the main menu items recognisable and easy to navigate and use the content within those pages to tell people who you are, what you do, and how to reach you. That's what people want to know!

💎⬆️ Make it easy for customers to learn about you at their own pace ⬆️💎

Wellbeing People - Huh?

I write words for wellbeing people, but who are they?

If you...

💎 offer a service or product that enhances people’s lives

💎 reject outdated and manipulative "salesy" techniques to grow your business

💎 bring positive change to people or communities’re a Wellbeing Person. It's great to meet you.

How can Silvertongue Copywriting help?

  • You might not have the time (or desire) to write your own website and social posts

  • You might find putting ideas and concepts into written material difficult 

  • You might love writing but need a little help turning it into copywriting (which really just means sales writing)

  • I offer strategic support to help you plan the where, when, how and why of your online content

  • As a Wellbeing Person myself, I'm perfectly positioned to understand your offer and your customers. I'll use my passion and writing skills to provide clear informational journeys for your perfect-fit clients based on what they want and need

Ready to invest in the words you use online?

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